Streaming Heats Up: Bell Launches CraveTV, Latest Competitor to Netflix and Shomi

Kevin Crull of Bell Media this week introduced Canada to CraveTV, the company’s new subscription on-demand video streaming service.

Slated to launch December 11, the streaming product “is designed to complement Canada’s current TV offerings as an additive service.”

At a cost of $4 per month, viewers will get unlimited access to several television shows, including The Wire, The Big Bang Theory, Doctor Who, Homeland, and Arrow.

“We’re incredibly proud to launch a video streaming service dedicated to TV lovers who crave even more quality television, while enhancing the value TV providers deliver to their subscribers,” said Crull. “In a fast-paced media industry in which the consumer is king, CraveTV raises the bar and redefines the Canadian TV landscape by offering a complementary, premium product at an incredibly great value.”

“With TELUS, Bell, and Bell Aliant already on board, we are thrilled to partner with Eastlink, Northwestel, and other CCSA members who have recognized the value and potential CraveTV provides,” added Domenic Vivolo, Executive Vice-President, Content Sales and Distribution Marketing. “We look forward to welcoming additional distribution partners as CraveTV ramps up with even more incredible content in its first months of service.”



“Right out of the gate, CraveTV delivers an incredible offering of some of TV’s most-watched and most-loved shows, with more to come,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “New content will be added every week on #iCraveFridays. What a way to start the weekend.”

65% of the CraveTV catalogue is exclusive to the service, according to Bell.

CraveTV will be available at launch on iOS, including Airplay, as well as Android handsets and tablets via the CraveTV app, and online. Early next year CraveTV will be available on the Xbox gaming consoles, Windows 8, Windows Phone, Samsung Smart TVs, and Chromecast.

CraveTV will be competing with Shomi, a product of Rogers and Shaw, and Netflix (win a free year of Netflix here).