DAVE Wireless becomes Mobilicity

Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless) announced today it will launch its service in Toronto this spring. Chairman John Bitove and President Dave Dobbin also revealed the company’s go-to-market consumer brand name is Mobilicity.

In addition to offering simple, value-packed unlimited plans, Mobilicity will feature a lineup of name-brand handsets from leading manufacturers including BlackBerry and Nokia.

“Mobilicity will kick the value equation up a notch this spring,” said Dobbin, reaffirming the company’s commitment to bringing down the cost of wireless. “If you live and work in one of our cities and you’re looking for the best wireless deal around, you’re going to love Mobilicity.”

All aspects of the new corporate identity were designed to bring a “refreshingly simple” narrative to life, said Sara Moore, vice president, marketing. “Mobilicity will stand for a simple, straightforward, customer-friendly way of doing business. Our clean brand design and crisp colours clearly convey that,” she explained.

Mobilicity will roll-out its service in Vancouver, Edmonton, Calgary and Ottawa later this year.