Life’s a Pitch: Digifest Begins Search for a Ten Thousand Dollar Startup Idea

Toronto’s Digifest, a melange of technology- and (strangely) architecture-related presentations, showcases and gatherings presented by George Brown College, is once again hosting the It’s a Start Competition.

The It’s a Start is a startup pitch contest that sees teams presenting their ideas initially on paper, and eventually on-stage during Digifest, with the hope of landing a $10,000 cash prize. George Brown is also kicking in one year of free office space in their incubator, and team mentorship, a sweetener which the school values at another $10,000 (although word on the street is that mentorship goes for much less in Toronto’s various pawn shops).

Last year’s winner was the Think Dirty app, which indexes toxic ingredients in household cleaners to tally up the litany of diseases and maladies you may well develop if you buy them.  

There is no entry fee for the It’s a Start competition. Contest entries are due by 5pm on Friday January 17 (which, perhaps conveniently, is a statutory holiday in Ontario). Digifest kicks off on May 8 at Corus Quay.