Digital publishing leader launches location-based specific editions


Digital publisher Mygazines earlier this month launched Geo Targeted Campaigns, the first service for distributing tailored versions of a digital publication by region.

With geo-targeting, users receive a dedicated URL and a targeted version of the publication loads according to their geographical area. For example, someone in San Francisco will see a different publication than someone in New York, all using the same link.

Randy Frisch is the CMO for Mygazines:

For publishers, marketers and advertisers, this feature represents new revenue opportunities and the ability to tailor content to key audiences by geographic region.  For example, if a publisher distributes its content through five countries, local advertisers would be able to buy and display content in the areas that they are interested in. In this case, readers will get the same editorial content but would interact with different ads. At the same time, there is also flexibility to tailor the content for every region.”

Toronto-based Mygazines empowers publishers, professionals and corporations with the tools to produce, distribute and track their content on any web enabled device.