Don’t Count Traditional Television Out Yet: It Still Dominates Media Ad Spend

Traditional television may have a lot more competition than it used to, but don’t count it out yet: it still dominates most media in ad spending, and growth in that category actually remains on the rise. Nielsen reports that television ad spend was up almost 5% in 2011 in the US, reaching more than $70 billion.

Meanwhile, internet ad spending was just 8% of that at $6 billion, and newspapers and magazines combined for only $28 billion. Cable TV ad spending has climbed more than 40% since 2007—a sign that the medium is still alive and healthy.

Television commercials average 28 seconds long. Automotive commercials are by far the most popular in the US—they represent over 14% of all money spent on TV ads. Fast food restaurants make up about 6% of spending.