Digital Marketing and Retail Event Dx3 Announces Mobile Innovation Store

Dx3 this week announced The Mobile Innovation Store, a mobile-enabled, personalized concept store on the Dx3 show floor.

Hailed as Canada’s largest digital marketing, advertising and retail event, Dx3 says its Mobile Innovation Store will feature vintage luxury retailer LXR&Co.

In partnership with mobile retail app platform Thirdshelf, beacon-maker Estimote, and mobile strategy firm Mobilogie, The Mobile Innovation Store will “demonstrate the power of personalized shopping to increase customer loyalty, improve in-store conversion and increase brand affinity for small- and medium-size retailers.”

Moreover, visitors to The Mobile Innovation Store on the Dx3 show floor will receive an iPhone preloaded with the Thirdshelf-powered LXR&Co mobile app.

“We teamed up with LXR&Co to showcase how a small to mid-sized retailer can leapfrog much larger competitors with deeper pockets by using innovative technology,” says Antoine Azar, co-founder of Thirdshelf.

“Mobile technology allows for a revolution of the shopping experience, and enables a true omnichannel strategy,” Azar added.

“We want to offer our clients exceptional service at all times, and we are constantly pushing the envelope to exceed their expectations,” says Fred Manella, CEO of LXR&Co. “We’ve managed to stand out by making luxury fun and fresh; this Innovation Store is a real-world example of how we use technology in a transparent way to create a truly magical shopping experience.”

Toronto’s Dx3 will feature over 50 renowned speakers in digital marketing, advertising and retail on March 5th and 6th. This year’s event will bring together the brightest thought leaders to inspire, connect and activate more than 4,000 attendees over two days. Speakers from Microsoft, The Barbarian Group and Buzzfeed will tackle issues facing CMO/CIOs, digital media, and content marketing on March 5 to 6 at the Metro Toronto Convention Centre, while leaders from Flight Centre and Untether, Shop.ca will address social, mobile and e-commerce.