eBC covers e-Commerce in Ottawa

The Ottawa eBusiness Cluster (eBC) invites you to attend their monthly networking event titled e-Commerce – Finding, Keeping and Converting Website Traffic with guest speaker, Carolyn Gardner, Director of Customer Experience at Sitebrand Inc.

Successful e-commerce is all about finding, keeping and converting website traffic. While first time visitors are likely your largest underperforming segment of website traffic, investments in search and email also make them your most expensive. So whether your conversion is about revenue, registrations or downloads, how can you improve the online experience to optimize results? Join Carolyn as she discusses the realities of driving traffic, building visitor personas and creating personalized messaging to maximize the conversion of first-time visitors.

The event takes place on Wednesday November 19th at bitHeads from 6-9pm and is free of charge – please RSVP to mdascal@ocri.ca.