Edmonton’s Empire Avenue Revamps Platform

Empire Avenue has announced a major relaunch. The Edmonton startup, originally a somewhat crude, online social media stock market, is taking big steps toward becoming a truly refined and polished web platform for social networkers.

AT SXSW, the company revealed “its biggest update since launch,” revamping its user interface and adding new functionality. For example, Empire Avenue will utilize a new tile-based visual interface that will enable users to use social networks such as Twitter and YouTube without leaving EA’s platform.

Other improvements include enhancing engagement through the startup’s Missions feature, and reducing clutter on the site to streamline the experience. Empire Avenue will also be adding Google+ to its scoring system, adding to its roster of Facebook, Twitter, Flickr, LinkedIn, Foursquare, Instagran, and WordPress.

You can check out the new Empire Avenue tonight when it officially launches.