Two-thirds of Emails are Now Opened on Mobile Devices

Mobile devices are quickly becoming the primary means of email communication, according to new research.

Email marketing technology provider Movable Ink’s US Consumer Device Preference Report: Q4 2013 suggests that 65% of emails were opened on a smartphone or tablet in the fourth quarter of last year, up from 61% in the previous quarter. Meanwhile, desktop opens slowed to a new low of 35%, down from 39% in the previous quarter.

According to the data, iPhone users spent the most time viewing emails: 38% of iPhone users spent 15 seconds or more viewing each message; Android smartphone users came in at a close second, with 35% spending 15 seconds or more viewing an email.

Not surprisingly, tablet popularity continues to grow. Over 16% of emails were opened on a tablet, up from 15% in Q3 2013.

Overall, Apple devices dominate email opens, accounting for 50% of all opens, compared with just 14% for Android devices.