Firechange.org aims to bring a conscience to web surfing

Firechange.org presented an interesting browser plug-in that aims to inform web surfers about human rights abuses in real time as the go from site to site. The company, which presented their idea at the Vancouver Enterprise Forum held at the Vancity Theatre on Tuesday night, hopes to gain investment for what they call the first browser plug-in to give relevant social change warnings when a user visits a corporate site. They also claim their plug-in allows those who want to reach non-profits and socially aware individuals a platform of millions of users. The site is the brainchild of Joe Solomon, who created Raytthenet.com, a similar idea with a more general focus on comments added to websites through browser plug-ins. Solomon has also registered firechange.com, and both it and firechange.org appear to be last-minute pre-conference domain purchases, as there’s nothing on either site yet.