Five Minutes With Calgary’s MobilitySector

Startup Calgary is hosting Launch Party 2011 on December 1, 2011, giving nine Calgary companies the opportunity to showcase their products to VCs, angel investors, and A100 members. Three companies will be selected for a two-minute pitch competition on the main stage, pitching their products to 250 members of the Calgary tech community. See the full list of startups here.

MobilitySector is a Calgary based mobile software startup dedicated to developing applications that add value to the daily lives of users. Cofounders Daniel and Esteban Ginez are passionate about identifying problems in the world around them, and solving them through mobile technology.

The key to a successful startup is to offer a solution to a well-defined problem. What problem does MobilitySector address?

MobilitySector ultimately seeks to provide solutions to a range of daily needs and challenges through broadly accessible cell phone applications. More specifically, the well-defined problem that MobilitySector is currently addressing is the lack of reliable and easily accessible transit schedule and route information.

TransitHub, the first application created by MobilitySector, offers an innovative, cost-effective solution through crowdsourcing. Through the application, users have the opportunity to access and share real-time transit status with others to improve the reliability of the reported stop times and other route information. Currently, TransitHub allows users to report if a bus is late, on time or disrupted by an emergency. Additionally, the application also offers standard features such as location specific schedule times, stop mapping, route mapping, transit email alerts and quickly accessible favorites.

By developing this solution, MobilitySector is able to make schedule and route information much more widely and easily accessible as well as more reliable for transit riders. TransitHub revolutionizes the use and availability of real-time transit information without implementing expensive, time-consuming infrastructure.

How did you conceive MobilitySector? 

MobilitySector was formed to provide an outlet for the creativity and passion of the founders in the area of software development. Cofounders and brothers, Daniel and Esteban Gínez both have degrees in computer science and experience in the software development industry. However, both developers also wanted to go further by creating their own company through which they could find creative ways to address every day issues through accessible, mobile software applications. The company began with the development of the TransitHub application that was designed to provide real-time transit information. Thus, MobilitySector was conceived through the recognition of a shared and unaddressed need and the desire to develop a solution for it.

What is your biggest stumbling block as a startup? What steps have you taken to overcome this challenge?

Thus far, the greatest challenge we have faced is breaking into the market as a startup. We have struggled to build connections and serious relationships with relevant businesses in the city. To overcome this challenge we are continually working to increase our visibility through social networking and by integrating into the startup community in Calgary.

How has MobilitySector arranged its financing? Are you actively seeking investors?

In this early stage, the financing has been absorbed by the founders, Daniel and Esteban Gínez, to cover production and operating costs. As our company is beginning to expand to other cities and projects, we are seeking investors to increase the development capacity of MobilitySector and to support the infrastructure required. 

What’s the most exciting thing happening in the tech ecosystem in Calgary right now?

The most exciting element of the tech ecosystem in Calgary to MobilitySector is the growth of the startup community. We are encouraged by the collaboration of tech entrepreneurs to help one another succeed. In particular, we see the opening of the first startup accelerator, AcceleratorYYC, in the city as an important part of our flourishing community.

Entrepreneurs – how did you break into the market as a startup? What strategies did you use to build valuable business connections?