Follow the UX Leader in Vancouver

Follow the UX leader was founded in September 2009 with an idea in mind: Learning should be hands on, interactive, and fun.  Although it isn’t a new idea, it does certainly fade in popularity as individuals grow up.

Follow the UX Leader, with their interactive approach to learning, will be hosting 4 workshops at the Moda Hotel in Vancouver starting on October 24 until October 28.  Each event will be all day and each day will have a different event.  Jeff Parks and Kristina Mausser are the leaders of the Workshops each with excellent and extensive experience.  Jeff Parks is the president of i.a consultants inc. and is a member of the Board of Directors for Information Architecture Institute.  Kristina Mausser is the owner of Digital World and has founded Content Ottawa and is a contributor for UX matters.

If you are able to attend on any of these days, this is what you can expect to learn:

User Experience Design (Monday, October 24)

Key Topics covered:

  • The Global Experience: The effects of individualization vs. Globalization, the impact of different points of views globally on the portrayal and understanding of messages, and the complexity of modern day communication.
  • Living Personas:  the necessity of using personas to understand user values and behaviour on the web and mobile.
  • Wire framing: participants will create wireframes that clearly delineate the structure and functionality of a new site balancing the needs of the living persona against the organizational objectives

What you’ll learn:

  • Creating and Using Personas
  • Paper Prototyping for Web and Mobile
  • Designing for a Global Audience
  • Wireframing
  • Remote and Moderated User Testing

Information Architecture (Tuesday, October 25)

Key Topics covered:

  • Your Website Is About You, Not For You: differentiating between data and information, architecting for a strong foundation for web and mobile success
  • Working With and Using Personas: scenario writing, addressing pain points and frustrations, the importance of psychographics and technographics in design, labelling and categorization.
  • Global Perspective on Structure: Discussing the impact of global audience on the structure and labelling of information

What you’ll learn:

  • Open Versus Closed Card Sorting
  • Developing a Sustainable Website Structure for Web and Mobile
  • Creating and Using Personas
  • Getting Buy In From Inter-Disciplinary Teams
  • Architecting Taxonomies and Building Faceted Classification

Writing for the Web (Thursday, October 27)

Key Topics covered:

  • User Experience versus Marketing / Communication: reader vs. user, eye tracking analysis, and effective messaging for the purpose of the website
  • Keyword Research: Discussion of keyword research for meta-data, tagging and Googl
  • Writing 150 Words or Less
  • Writing Searchable Web Content: Hands-on exercise writing plain language content using the vocabulary of the target audience

What you’ll learn:

  • Writing Web Content That “Speaks” To Your Readers
  • Working with Style, Tone, and Punctuation
  • Writing for Social Media & Mobile
  • Creating Persuasive Content for Online Engagement
  • Search Engine Optimization

Content Strategy (Friday, October 28)

Key Topics covered: 

  • Content Strategy and the Organization: : the history of content strategy, approaches and core competencies of a content strategist, and how content strategy transforms an organization’s content into a business asset
  • Content Strategy for Social Media and Mobile: How to plan for and govern content in a multi-channel digital environment, including social media and mobile
  • Content Analysis: How to turn content dumping into content strategy for long-term publishing success

What you’ll learn:

  • Planning For Content Using Analysis, Audits and Site Search Analytics
  • Delivering Content Across Social Media & Mobile Channels
  • Creating and Using an Editorial Calendar
  • Content Curation, Archiving and Tagging

If you wish to participate in any of these events or will like more information you can visit their website here.