Foodista Throws Down the Oven Mitts

Hungry yet? Another Seattle-based food application was launched last week – Foodista calls themelves a cooking wikipedia of sorts. There is a heavy focus on commmunity involvement in the recipe development and editing process, and the site boasts lots of recipes along with anecdotes, tools and techniques. Foodista puts a big emphasis on beautifully-photographed food, and they have really tried to appeal to the food blogging community with embeddable widgets for linking to recipes.

A legitimate concern is whether the single collaborative recipe for each dish is better than having several variations of the same recipe. While sites like can sometimes have dozens and dozens of recipes for the same dish, Foodista cuts down on the clutter by only allowing one. I personally like cobbling together a recipe from several, so I am curious to see how this will work in the long run (right now it is too soon to tell). The heavily-linked ingredient list is a great feature as well, particularly for newbie chefs who might need some extra info. Erick Schonfeld wrote a fairly critical review of the site last week, citing some cases of inaccurate recipes and incorrect pictures.

The site joins an already-crowded kitchen which should ensure that no one with a computer or an iPhone goes hungry for lack of creativity ever again: check out sites and apps like’s Dinner Spinner, the Food Network’s Recipe Search, Big Oven, Cookstr and Open Source Food.

You can follow them on Twitter to get notified about new recipes.

CEO and self-proclaimed foodie Barnaby Dorfman previously held positions at Peerflix, founded by Strutta’s Danny Robinson, and at Amazon’s and