FreshBooks adopts App Store model with Add-on Store

Toronto-basd FreshBooks unveiled the official FreshBooks Add-on Store this morning.

The new Add-on Store will give FreshBooks’ over 2 million users an easy way to find and purchase partner integrations.

For FreshBooks software partners, the new Add-on Store provides a powerful gateway to directly reach the FreshBooks customer base. Partners in the FreshBooks Add-on Store are promoted directly inside the FreshBooks application.

The launch of the FreshBooks Add-on Store signals a broader movement in the SaaS industry toward the “app store” model. As Sunir Shah, Head of Platform at FreshBooks explained. “This new model allows our partners to sell solutions our customers are demanding. Promoting Add-ons inside FreshBooks and making it simple for customers to buy them will dramatically expand sales for our partners and help us better service our customers who we are fanatical about.”

Easy access to FreshBooks’ Add-on partners will let customers extend their FreshBooks platform to manage more aspects of their business without complicating the core service. Small business users can customize FreshBooks to their own unique workflow from a wealth of third-party applications that help them get work done and get paid doing it.

The FreshBooks Add-on Store supports both free Add-ons as well as monthly subscriptions. Licenses can be purchased for individual users and group accounts. FreshBooks bills customers on behalf of the partners, taking a 30% commission on the sale. The remainder goes directly to the software partner.

The Add-ons featured at initial launch include: Greytrix’s Peachtree Connector ($10/month/system), Acire‘s ReportAway! for BlackBerry ($2/month/user), 37 Signals’ Highrise Import (free), Constant Contact Export (free) and Late Payment Fees (free). FreshBooks has over 60 Add-on partners and will be adding more to the Add-on Store in the future.