G20: Globe and Mail offer text message news alerts

Toronto’s Broadplay Inc. has partnered with the Globe and Mail to deliver G20 news as it happens to Canadians via SMS text messaging.

From June 21 to June 28, 2010, all Canadians following the landmark summit taking place in Toronto will be able to sign up to receive breaking Globe and Mail G20 news bulletins on their mobile phone.

Signing up for The Globe and Mail G20 Summit Mobile service is free, with two easy ways to register:

1. Text G20 to 123411 – and you will be automatically added.

2. Visit The Globe and Mail website to register for the free service at here.

“The Globe and Mail is committed to delivering news to our readers when they need it and how they want it,” said Angus Frame, VP of Digital at The Globe and Mail, “and this use of SMS alerts is only the latest in a string of mobile initiatives underway at The Globe as we embrace the changing nature of news delivery.”

This mobile news delivery initiative was sparked by the scope and significance of the political event. With security underway for the city, as well as road closures, protests, and of course the significant discussions on critical world issues by global leaders, rapid and open communications are essential for public followers of the event.

 “With the G20 Summit Mobile, we are democratizing news delivery so that everyone, regardless of cell phone brand, has free and fast access,” says Broadplay president Marcus Anderson. “We applaud our partner, The Globe and Mail, for stepping up as bold pioneers in the timely SMS text application. It’s a significant Canadian first in mobile news delivery.”