Gamification Makes the Real World More Engaging

Gamification is no longer a buzzword.

In fact, since the introduction of the word back in the early 2000’s, it has now evolved to have its own summit and become an integral component to a variety of applications: social networks (Foursquare, Scvngr), language training (Duolingo), healthcare (Hyginex) and many others.

One of the growing areas for gamification is a field that you might not expect but have probably encountered: corporate training.

The world of corporate training has for a long time existed in a classroom-style environment with teacher-led instruction; however, that model is changing at a rapid pace.

A Waterloo-based startup called Axonify is heavily focused on this space and is even holding a contest where they are giving away $17,000 for developers to build new games for their platform.

As gamification continues to evolve, we can expect to see it permeate different aspects of our day-to-day lives and certainly make the real world more engaging.