Gaming gets serious at nextMedia’s Banff World Media Festival

With casual players bringing gaming firmly into the mainstream, producers, brands, agencies, and broadcasters are all turning to new interactive formats to engage audiences and create new experiences for users. Gaming is becoming serious business.

Which is why it’s worth it to consider attending nextMedia’s Banff World Media Festival from June 12th to 15th. 

Some notable panellists at the event include Vancouver’s J. Joly, CEO of DimeRocker, and Toronto’s Asif Khan, founder and president of the Location Based Marketing Association.