Get Satisfaction announced today that they have raised $6 Million in Series A funding led by Azure Capital Partners with O’Reilly AlphaTech Ventures and First Round Capital.
Get Satisfaction was born out of Valleyschwag, a lark of an idea for distributing grab bags of leftover promotional goodies.
While initially designed to be a fun and frivolous side project, a surprising number of people signed up for the service, and the proprietors found themselves awash in thousands of customer-service requests. To their amazement, they weren’t able to find a suitable, inexpensive, online tool to host their community of customers. So they built one.
On Get Satisfaction, anyone can add a product or service to ask questions or report problems, while company employees participate in the conversation. Paying customers use the Get Satisfaction platform to try to reduce support costs while at the same time increasing customer retention and loyalty.
Get Satisfaction co-founder and past-president Lane Becker hails from Winnipeg and was interviewed by Techvibes Michelle Sklar at the GROW Conference in Vancouver last month. Becker recently stepped down from his role at Get Satisfaction because the company is “doing well enough” that he can afford to take a break.