iCrossing in the U.K. recently unveiled a neat infographic that covers the mobile operating system market share across 14 major countries around the world, from Canada and the U.S., to Germany, Australia, and Egypt.
There are two interesting points to observe. The first is the dramatic differences in market share country-to-country. In most lesser developed or emerging nations listed, such as India, China, and especially Egypt, Nokia is the dominant market share holder, claiming 71, 59, and 80 percent respectively.
Meanwhile, in most developed nations—Canada, the U.S., the U.K., etc.—Apple is the leading market share holder. In fact, in all 14 countries, either Nokia or Apple is the leader of market share—but in countries where Apple has a majority market share, Nokia has an extremely small minority, and vise-versa. It’s as if the two cannot co-exist (this trend does not apply nearly as consistently to other operating systems in the data). For example, In Brazil, Nokia holds a 47 percent market share, but Apple’s slice of the pie is so small, it’s listed under “other” at the bottom. Yet in Japan, where Apple holds 58 percent, Nokia is non-existant.
The second interesting point is Canada’s one-track mind for Apple, particularly when compared with our usually similar neighbours south of the border.
In Canada, Apple boasts a staggering 77 percent of the market share, leaving BlackBerry and Android a mere 8 percent each (and, as the trend continues, Nokia with nothing). This is the highest majority of market share for any OS in any country except Egypt, where Nokia holds 80 percent (and Apple holds a relative pittance at 5 percent).
This statistic becomes even more interesting when you pair it next to the U.S., whose market share is stunningly balanced—in fact, it is the most balanced of any country. Apple holds 35 percent, while BlackBerry holds 28 percent and Android 27 percent.