Yesterday, Google finally unveiled a Canadian version of their popular Google for Advertisers service.
According to Jameson Berkow of the Financial Post:
Some of the more useful features of the new site include insight statistics to see what Canadian consumers are searching for, what sites they’re visiting and the specific search terms they use to find specific businesses. Google Analytics and the Google Website Optimizer allows businesses to track their return on investment by analyzing the relative success of certain marketing initiatives and website designs.
Businesses, especially start-ups, here in Canada will now be able to focus on the Canadian market when it comes to advertising and marketing with Google. It is no secret that people start searching for products and services via a search engine. And the engine of choice for Canadians is Google.