Google sets sights on launching an iTunes copycat by Christmastime

googleAndy Rubin, Google’s vice president of engineering, has plans for Google to launch a new music download service by the end of this year, according to Reuters.

The service would compete directly with Apple’s famous iTunes store, featuring deep integration with the Android OS. It will likely be called “Google Music.” Record labels have confirmed that they’ve been in talks with Google.

 This Christmas gift to Android users is a coal in the stocking for Apple, whose position in online music downloads has been quite comfortable since its inception, and has grown into movie and television show rentals and purchases – another area of the field Google is looking to landscape.

What do you think? Is iTunes under threat?