Google plans to shut down Songza, the popular free music streaming service it acquired lastyear, on January 31.
The software giant says it plans to integrate Songza’s features into its Google Play Music Service, which will have a free option.
Google picked up the music playlist streamer for $15 million last July, not for Songza’s subscribers—a modest six million at the time—or its revenue, but rather its curation technology.
“We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do,” Songza said of Google’s acquisition at the time. In 2014 Google said no changes to Songza were planned, “other than making it faster, smarter, and even more fun to use,” but clearly that tune has changed.
Google Play Music’s free version launched in Canada recently and is be ad-supported.