Googling at the IMC in Vancouver

Techvibes Media Inc. is a media sponsor of the upcoming Internet Marketing Conference (IMC) in Vancouver. IMC is produced by Internet marketing experts, for Internet marketing experts, and for all of you who’d like to become Internet marketing experts.

The IMC speaker line-up is impressive – a virtual who’s who of Internet marketing and the Web. Building up to the conference, we’ll be highlighting some of the speakers here on the Techvibes Blog. First up was Andre Charland of Nitobi, then Darren and Julie from Capulet Communications, and now it’s Google’s turn.

Using Google Website Optimizer for Website Success – Tom Leung, Google

There are no excuses not to test. Learn how Google have made it possible to do testing even if you can’t afford an expensive tool. Learn how you could start making decisions based on the visitor experience rather than the opinions of your colleagues.

Tom Leung is a Product Manager at Google where he is responsible for the overall vision and product development strategy for Google Website Optimizer. Tom also manages the Google Analytics authorized consultant program and a variety of new features in AdWords. Tom has been working in online marketing since 1999 and is co-inventor of a number of patents relating to interactive publishing, web communications, and internet advertising. Previously, Tom worked at Microsoft where he led product strategy and business planning for Windows Live Hotmail. Tom earned his bachelor’s degree from Bowdoin College and MBA from Harvard University.