Edmonton’s Granify announced today that it has secured $1.5 million in seed funding from Valar Ventures, iNovia Capital, Klass Capital, BDC, Extreme Startups, Social Starts and nine angel investors.
Granify has developed revolutionary technology that predicts, in real-time and with over 95% accuracy, whether a high-intent shopper will or won’t buy. Furthermore, they are able to predict why that shopper will not buy and show a contextual message to influence their decision.
Granify will use the proceeds to invest in growth of the company through product development, infrastructure and bringing more online retailers aboard.
“Granify is solving a key problem for a trillion dollar industry. They have pent up demand for their product, are already driving a ton of value for their customers and this is just the tip of the iceberg,” said James Fitzgerald, Partner at Valar Ventures.