Edmonton Startup Lands Seed Funding from Peter Thiel’s Valar Ventures and Others

Edmonton’s Granify announced today that it has secured $1.5 million in seed funding from Valar Ventures, iNovia Capital, Klass Capital, BDC, Extreme Startups, Social Starts and nine angel investors.

Granify is a Software-as-a-Service platform bringing real-time big data and machine learning to online retailers of all sizes and is a graduate of Extreme Startups.

Granify has developed revolutionary technology that predicts, in real-time and with over 95% accuracy, whether a high-intent shopper will or won’t buy. Furthermore, they are able to predict why that shopper will not buy and show a contextual message to influence their decision.

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Granify will use the proceeds to invest in growth of the company through product development, infrastructure and bringing more online retailers aboard.

“Granify is solving a key problem for a trillion dollar industry. They have pent up demand for their product, are already driving a ton of value for their customers and this is just the tip of the iceberg,” said James Fitzgerald, Partner at Valar Ventures.