HerHotSpot: Another Pink Online Community for Women

A friend sent me a link to a new online community for women called Herhotspot (!) and I wanted to get your opinion on whether or not the concept works or will work. The site provides hyper-targeted content for the Gen Y audience of girls and builds it on top of a social network.  Makes sense as those already using Twitter and Facebook will likely join this site.

HerHotSpot.com is more than a website; it’s a destination.  Whether you’re in college, a recent grad, or in your 20s, life isn’t always easy. We’ve created a one-stop shop for information, education, entertainment and community that’s not just for us; but it is by us too. From leaving home, life on campus, finding a job, to relationships, fashion tips, health questions, financial planning and surviving life on our own…  This is the spot for us to go to about the stuff we dealt with or are dealing with now.  Life can feel like an out of control rollercoaster at times but just knowing that we aren’t alone is priceless. However, this isn’t a one size fits all solution. HerHotSpot.com is the place that’s for good girls, bad girls, it-girls and every other girl in between. It’s a dynamic community of young women by young women who are sassy, fun and real

For me, the fact that I have to visit yet another female-targeted site that is PINK is really annoying. But then again, I am not their target demo.  The topics or channels of discussion are predictable: love, style, college, work and self.  It reminds me of a Popsugar-type of content network– the colours, fonts and big blocky-looking features look similar– and the site does not rely on heavy editorial control, rather is more user-gen content focused.  Other than that, the name could mislead some people…?  What are your thoughts?