He’s Just Not That Into Wholesome Online Dating

According to this interesting Globe and Mail article, more and more Canadians are signing up for dating sites that make commitment-phobia a “thing” to embrace, rather than “a thing” to hide.  The article mentions the rising popularity of sites like Online Booty Call.com (70,000 Canadians have signed up), AdultFriendFinder.com and other “non-wholesome” sites that blantantly express no interest in fostering long-term, intimate relationships.

So are these new sites promoting a form of online prostitution or just stating the obvious?  That sometimes, people just want to have fun.

I recently ran across a New York based and one-of-a-kind “group dating” site called Ignighter.com that went through the Techstars program last year.  Obviously, we can’t group that site into the same category as the Toronto-based Ashley Madison.com that caters to married folks who want to have affairs or the explicit Fling.com. But we can spot the trend of more “open-minded” online dating sites growing in popularity. An example is Vancouver’s Plenty of Fish.com, now the top online dating site in the UK and the U.S with more than 10 million members.

Critics of these sites say family values are being damaged, intimacy is being wiped out and sexuality is turning into a “grocery market experience.” (Apparently, Urban Fare in Yaletown is THE place to meet single men.)  As one professor who is quoted explains,

In a way, what heterosexuals are getting involved in right now, homosexuals have been involved with for a long time…you can finally just have sex and [not have it] layered with moral baggage or fear of reproduction. It can just be about exploring one’s body and enjoying the sexuality that one has. That can be very positive.

Positive for some.  Here’s a list of sites to consider (if you’re in the market for a one-click stand):


  • AdultFriendFinder.com – 32 million users
  • AdultSpace.com – 2 million
  • AshleyMadison.com – 2 million
  • Online BootyCall.com – 3 million
  • Fling.com – 800,000


  • LavaLife.com – 1.6 million
  • Nerve.com – 650,000
  • SugarDaddie.com


  • Match.com – 15 million users
  • PlentyofFish.com – 10 million
  • OKcupid.com – 500,000
  • PlanetEarthSingles.com
  • HumanitarianDating.com


  • eHarmony.com – 20 million users
  • Chemistry.com – 5 million
  • CelibatePassions.com