High-Tech Marketing according to Mac

The BCTIA is bringing Mac MacIntosh in next week to run a seminar called High-Tech Marketing – B2B Marketing Strategies and Tactics.

Do you need to generate more leads? Do you need to increase sales revenue?

This hands-on workshop will teach you how to develop a targeted prospecting sales and marketing program, gain insights on the tools and methods for building better prospecting lists, increase sales to existing customers and more effectively track results.

Mac McIntosh is one of the top technology marketing and sales consultants in North America and, ironically, he is a Microsoft preferred workshop leader. MacIntosh will cover key topics such as B2B lead generation, search engine optimization, database driven direct marketing, and segmentation strategies.

The full-day learning seminar runs from 8:30am to 5:00pm on Friday, October 3rd at the Segal Graduate School of Business.