Hitwise announced today that they’re going to start measuring Internet usage in Canada. They plan to report on 85,000 websites across more than 160 industry categories based on the Internet activity of 100,000 Canadian Internet users from all provinces and territories. The Hitwise Canadian data sample will apparently come from partnerships with ISPs and opt-in panels.
“In order to grow and protect market share, businesses must have sound data to base decisions on,” said Chris Maher, president of Hitwise. “Hitwise provides the most timely and comprehensive intelligence about Internet usage and will now help marketers better understand the specifics of the Canadian market. And as in all our markets, Hitwise clients will receive the service and support they need to go beyond the data, take action and generate immediate return.”
We’ll have to evaluate the data once it goes live to determine if it can join the Compete.com and Alexa.com data that makes up the Techvibes Traffic Rank calculation for our PEER 1 Startup Indexes.