It was only a matter of time until the network marketing world figured out how to take advantage of social networks and social media. While many multi-level marketing companies such as Amway Global and Primerica have used Twitter, Facebook and blogs to communicate with their members, a Canadian company is taking it one step further.
hook – Canada’s first telephone company hopes to help Canadians eliminate their monthly phone bill – and earn other rewards – through a unique network marketing model.
Here’s where the social media stuff comes into play: Subscribers (hookers?) who tap into their personal or social networks to “hook” others to the service, will earn rewards that include free monthly service and reward dollars at national retailers.
Yuval Barzakay is the founder of hook:
When people are happy with a product or service they tell their friends. That is the concept behind hook. We turned the standard phone service marketing model on its head and are not throwing thousands of dollars into conventional marketing campaigns. Instead, we are tapping into the social networking phenomenon and passing the benefits directly to our customers.
Here’s how it works:
Using VoIP and a standard cordless phone the hook program includes call waiting, caller ID and voicemail. Consumers pay a one-time fee of $150 and in return, receive a hook telephone adapter. Here’s where the fun begins – For signing up two friends, subscribers will earn $100 in rewards and one year of free service! For every additional referral, subscribers will earn one year of free service and $50 in rewards from top retailers. What if hookers don’t sign anyone up? hook still is an inexpensive home-phone option, with a low $10 per month service fee.
For more information, visit www.iHook.com.