Hootsuite adds photos, file sharing, awesomeness

Vancouver’s own Hootsuite just went through a major upgrade, with some tasty new features that push it to the front of pack of url shortening, picture posting, social media-ing Twitter apps.

Hot on the heels of Tweetdeck’s upgrade, Hootsuite has consolidated many core tweeting functions into the new version of its web-based app. Users can now use the Ow.ly URL shortening service to both upload their photos and share files amongst their Twitter friends, as well as rate and track those files. They’ve also added new and improved autocomplete features that pop up your most commonly used Twitter names.

Though Hootsuite is a fairly recent entry in the URL shortening wars, they’ve quickly grown, with at last count more than 170,000 users. These new features may yet drive more traffic to them, and in the process push Twitter that much further into the mainstream.