How to be a Brand Master

This is your last chance to register for the Institute of Communication Agencies Brand Masters Event on Friday April 9th where Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide, New York and Stephen Graham, chief marketing officer, Maple Leaf Foods will discuss brand building and the new MCBC designation (Masters Certificate in Brand Communications Program). 

The details:

The Brand Masters Event, hosted by the ICA’s Masters program and Schulich Executive Education, is a rare opportunity to hear from two of the marketing industry’s leading brand builders and about the challenges and opportunities of moving ideas ahead and creating agile brands.  This is a chance to be inspired by a unique combination of brand building and global leadership experience while gaining perspective on the new MCBC designation (Masters Certificate in Brand Communications Program).

The speakers:

Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide, New York – Brian has a unique vantage point on how brands are built and what happens as the world goes digital.  He leads OgilvyOne, recently ranked as the #1 interactive agency by the Forrester Report, with more than 5,000 staff in 50 countries.  His credentials as a brand builder has transcended cultures and continents working with many of the world’s branding leaders including IBM, American Express, Cisco, Unilever and Brian’s British Airways.  Originally from Montreal and having started his career in Toronto, Brian remains proudly Canadian while circling the globe.

Stephen Graham, chief marketing officer, Maple Leaf Foods – Stephen is a widely recognized and awarded marketing executive, with deep experience in brand building in both Canada and the U.S.  His expertise has been uniquely forged by a blending of both agency and client experience and by working with some of the most innovative brand building leaders including Procter & Gamble, Coca-Cola, AT&T, CIBC, and Rogers.  Stephen has received numerous industry accolades including being selected as the #1 global marketer by Advertising Age for their annual Power 50. 

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