How to get a leg up on push notifications

Appush, a development firm based in Miami, helps developers add push notifications to iPhone apps in minutes, making it easy to deliver engaging apps to customers. Push notifications let app users know what’s going on with their app even it’s not running (e.g. Concerts alerts you to new concerts in your area or Scrabble alerts you when it’s your turn to play).  They’re the workaround to the iPhone’s limitation of running one app at a time for the sake of battery conservation.

You could add push notifications yourself, you say? Of course, you could, but that’s the case with all services – you can always DIY, but it will cost you time and headaches. Services are never the end all be all, unless of course ease and reliability are priorities of yours.

Taking on push notifications generally requires devs to go outside their realm of iPhone expertise and learn the server side of things. This is one of the major benefits of using Appush – it not only makes it easy to add push notifications, but it was developed by server side experts so that you don’t have to worry about scalability.

In addition to being iPhone and server experts, the people behind Appush are showing some major business savvy. Matt Heitzenroder, founder of Appush, explains that the problem with being an iPhone developer is that the business model depends on putting out as many apps as you can and hoping that one of them makes a hit. This is not a great long term revenue plan, which is why Appush not only allows devs to add push notifications easily, but sell the push feature as a subscription in order to gain recurring revenue.

Other useful features included in Appush include: the ability to tag devices that are using your push notifications (e.g. tag all devices inside of the 305 area code in order to send relevant messages to devices in that region) and handling the feedback service that Apple requires and is needed to stop notifications when an app is uninstalled.  

Launched in November of 2009, Appush is still in beta, but far from wonky. If you are looking to add push notifications as a subscription service, you might want to wait a bit. However, if you simply want the service to add push notifications to your app, then what are you waiting for?! Check it out today.