HP’s JetAdvantage Brand Improves Data Security to Help Printing Thrive in Digital Environment

HP is shifting the focus of its printing business to data security and protection as the tech company aims to enable printers to thrive in an increasingly digital environment.

For decades, desktops have been well secured by IT departments, but printers have typically been neglected. Yet nearly two-thirds of all data breaches are internal, suffered through accidental employee negligence or business process failures. Perhaps that is why 90% of enterprises have suffered data loss through unsecured printing, according to HP—breaches that IT departments often never even know about.

A suite of solutions and services under a new brand from HP aims to address this largely unobserved pandemic. HP, who has shipped 200 million LaserJet devices, is in a unique position to deliver this suite because it’s already a strong presence in IT security; consider Fortify, ArcSight, and Autonomy, as examples.

Called JetAdvantage, the new brand “represents HP’s comprehensive document and workflow printing portfolio” and is designed to “help streamline crucial business processes and tasks to reduce cost and enhance employee productivity.”

“As the financial impact of a data breach increases, the fundamental need for comprehensive printing security solutions continues to grow,” says Pradeep Jotwani, senior vice president of LaserJet and Enterprise Solutions for HP.



New offerings from JetAdvantage include the HP Imaging and Printing Security Center, a tool that simplifies security deployment and monitoring for HP printing fleets to automate time-consuming IT department tasks like setting policies for the devices; HP Print Security Advisory Services, which analyzes print environments, deployments, and policies to recommend optimal solutions for security; and a new series of LasterJet Enterprise flow multifunction printers, which boast more than 200 embedded security features.

“It’s about time we apply the same rigour and security to printers that we do to desktops,” said Edmund Wingate, general manager of JetAdvantage Solutions for HP, at a press event in New York. “Historically that’s been a difficult task, but as of today there are no more excuses left.”