Hubba Raises $3.1 Million Seed Round

Toronto’s Hubba has raised a $3.1 million seed round to support its mission of making product info easier to manage.

Hubba provides a data sharing platform that gives brands, retailers, and agencies the power to manage and share their consumer-ready product information. Hubba recognizes that consumers want and expect to know more about products than ever before, which the startup enables through its comprehensive platform.

RELATED: The Five Biggest Rounds Raised by Canadian Tech Companies in 2014

Today’s announced round is Hubba’s second fundraising of the year. In January they quietly announced $2.1 million in seed funding from investors including The Social+Capital Partnership, Brightspark Ventures, Jordan Banks, Elmer Sotto, and Jonathan Ehrlich. These same investors participated in the most recent round.

Hubba had been flying under the radar since its launch until it landed on our list of finalists for Best New Startup of 2012. Although they didn’t win, 2013 ended up being a big year for the understated startup as they were named to the Canadian Innovation Exhange’s 20 Hottest Innovative Companies list.