Digital Entertainment Business Accelerator ideaBoost Graduates Third Cohort of Startups

Toronto-based business accelerator ideaBOOST, a bootcamp for startups in the digital entertainment space, has graduated its third cohort, launching to market six new companies offering a range of new technologies aimed at the entertainment sector.

The graduating companies include a 360-degree video camera, an augmented reality gaming platform, and an app designed to help users uncover the toxic chemicals in consumer beauty products.

The graduation event was held on Thursday, May 8 at the Steam Whistle Brewery in downtown Toronto.

The six startups were:

  • Bublcam (Bubl Technology) – a handheld 360-degree camera that captures full panoramic photos and videos, and enables users to experience and share recorded content as well as stream live video.
  • uMentioned – a college-based social discovery platform that allows students to anonymously share what they are seeing, thinking, and feeling with others on campus.
  • ThinkDirty – a mobile app that enables users to compare personal care products as they shop. By scanning the product barcode, the app provides consumers information on the product, its ingredients, as well as cleaner, toxin-free alternatives.
  • Weirdwood Manor (All Play, No Work) – an interactive iPad-based storytelling experience for children ages 8-12, that is part book, part game, and part animated film, offering readers a Harry Potter-esque imaginary journey.
  • RadioMogul (Mediazoic) – A unique Internet radio tool that allows future-facing people and brands to build an online radio station and broadcast to that audience.
  • L.A.R.G.E. (Albedo Informatics) – a location-based augmented reality application that gives people the power to create their own augmented reality experiences.

Founded in 2012 by the Canadian Film Centre’s Media Lab, and its partners Google, Shaw and Corus Entertainment, ideaBOOST is a bootcamp “for companies that want to navigate an entertainment ecosystem radically disrupted by new technologies and increasingly demanding audience expectations.” Previous ideaBOOST cohort success stories include the YouTube channel asapSCIENCE and iPad-based visual storytelling platform Wondereur, which uses photojournalism to portray working artists behind the scenes.

“As the only digital entertainment accelerator in the Canadian marketplace with an unrivalled roster of domain experts, ideaBOOST is uniquely positioned to help young companies play to win in a global entertainment market expected to reach $2.2 trillion dollars by 2017,” says Ana Serrano, Chief Digital Officer of the program. “We are thrilled to be working with such an innovative group of companies to help them build partnerships and engage with customers for greater success.”

IdeaBOOST currently plans to launch its fourth cohort in the fall.