If your customers are happy online, they’ll buy your stuff offline too: Research

ForeSee Results surveyed 20,000 website visitors in April and discovered that online satisfaction translates to offline enthusiasm.

Highly satisfied visitors (defined by a satisfaction of 80 out of 100 points or above) are 133 percent more likely to purchase offline than less satisfied visitors (defined with a satisfaction score below 70). They’re also 70 percent more likely to make a purchase, 133 percent more likely to recommend the brand, and 66 percent more likely to return either online or offline.

“This research shows us that the value of a satisfied customer in Canada is huge,” said Larry Freed, President and CEO of ForeSee Results. “Canadian companies that can satisfy their customers in any channel are just at a huge competitive advantage.”