IMC: Shannon Ryan on Engagement Marketing

5 Quick Tips by Shannon Ryan, President and CEO non-linear creations, Inc., on Engagement Marketing.

  1. Web 2.0 is messy. Every thing is connected to every thing. Numbers are astronomical. Even in technorati if you look at the number of blogs and say 99% are crap. That’s still hundreds of thousands of valid, relevant, worthwhile blogs.
  2. Old rules still apply. Get executive buy in. Develop a code of conduct. See the Sun Code of Conduct.
  3. Set Goals. Plan, test, experiment.
  4. Measure and quantify success. It’s not just Google that matters. Blogs matter.
  5. Listen more. Talk less.