In conversation with Ross Noble of LIPSO: Part 1 – Streetcar SMS service for Toronto’s TTC

In July we reported that Montreal-based LIPSO was delivering SMS service in Toronto’s downtown core for the Toronto Transit Commission’s streetcar service.  

Early last week I had the opportunity to catch up with the Director of Business Development for LIPSO, Ross Noble. 

Here is my conversation with him about LIPSO and their recent partnership with the TTC.