Incogna’s image search drills down to the pixel

While the primacy of search to the Internet’s continued growth and absorption of all other media can’t be denied, to date the greatest successes int he search space have been in text, links, and “Google juice.” More complicated forms of media, like video, audio and images have presented serious challenges for companies trying to index conent in a searchable way. Incogna, an Ottawa-based firm, has just unveiled a new way of searching images that may propel it past competitors. Instead of searching meta-tags, Incogna searches the image itself, right down to th pixel. Sounds simple, but according to founder Kris Woodbeck (as told to, the process is extremely complicated. Complex it may be, but you can test out the results yourself, as has gone live.