Indochino launches new site and gets back to Basics

Vancouver online clothing retailer Indochino is starting 2010 off with a new look. Today they announced the launch of their new website which features a complete redesign with improved shopping navigation and its first permanent collection of timeless suits called The Basics.

“We have grown to become the world’s largest online retailer of custom suits and have a cutting edge approach to blending fast fashion with the tradition of bespoke. Our new website communicates that philosophy and our unique brand identity,” said Kyle Vucko, Indochino’s Chief Executive Officer. “Everything we do is about providing a continuously more compelling product and experience for our customers. We launched our 40 character monogramming and a 100% Perfect Fit Promise with that in mind, and now a new site and collection.”

Founded by University of Victoria classmates Heikal Gani and Kyle Vucko in 2007, Indochino has become a pioneer in online custom suits. 

CEO Vucko took the upstart online clothing e-tailer half way around the world from Victoria to Shanghai in 2009 but 2010 has his growing team calling Vancouver home.

Probably a good thing as former Yahoo President Jeff Mallett is now invested in IndoChino and is a big reason we named Vucko one of the Digital Media People to Watch in BC in 2010 earlier this month.