Innovators Who Readily Embrace Mobility Experience 50% Higher Revenue Growth: Report

In a new report, Symanetic divides organizations into two distinct types: Innovators and Traditionalists.

According to Symantec, Innovators are those who readily embrace mobility, while Traditionalists are those who are reluctant to implement it.

The firm’s 2013 State of Mobility Report found that 84% of innovators are moving ahead with mobility, motivated by business drivers, and they are experiencing significant benefits – while traditional organizations are implementing mobility more slowly, largely in response to user demand, and are seeing both fewer costs and benefits.

“Few issues command the attention of IT today like mobility,” explains Francis deSouza, president of Products and Services for Symantec. “The difference in attitudes and results between the organizations that actively embrace mobility and those that are reluctant is significant. Organizations taking a proactive approach benefit much more than those that put it off until they eventually find themselves trying to catch up to the competition.”

The two groups perceive the benefits and risks of mobility differently, Symantec says. Among innovators, 66% say the benefits are worth the risks, while 74% of traditional businesses feel the risks are not worth it. This is reflected in the rate of mobility adoption, with 50% more employees using smartphones for business among innovators than among traditional organizations. More than half of innovators (55%) are also taking control of purchasing phones for employees, compared to 44% of traditionals.

When it comes to the innovators, company involvement doesn’t stop with purchasing the phones, according to Symantec. They also more often have mobility policies, and they are twice as likely to use technology to enforce their policies.

But the innovators are also seeing more costs associated with it. In fact, they averaged twice as many mobile incidents during the last year, such as lost devices and data breaches, leading to consequences such as regulatory fines and lost revenue, the report says. Still, the innovators are also experiencing far more benefits, particularly in three key areas: increased productivity, speed and agility; improvements in brand value, customer happiness and overall competitiveness and happier employees and improved recruiting and retention rates.

Most important, however, the report says that innovators are experiencing nearly 50% higher revenue growth than traditionals.