InnoVenture Capital backs Smoofer.com

Startup Ottawa’s Aydin Mirzaee is reporting the launch of the first InnoVenture Capital backed startup – Smoofer.com.

Smoofer.com is a Canadian-based online shop that sells licensed shirts and apparel. We purchase old and new licenses and make them available to our shoppers at the lowest possible prices. Administratively we operate out of Ontario, however all our production and shipping is done from our Quebec-based warehouse. We believe in never settling, and therefore we are continuously looking for great licenses and apparel to post on our site, and we are committed to providing you with the highest level of customer service.

InnoVenture is a dynamic financial firm specializing in equity side funding to early stage startups, primarily in the technology and marketing sectors. The Innoventure approach combines finance and mentoring, and provides entrepreneurs with the tools and resources necessary to take their ideas to market, adding value and seizing growth opportunities.

InnoVentures’ Principals are Harley Finkelstein and Jordan Plener. Finkelstein and Plener are also listed as the drivers behind Smoofer.com – talk about investing in yourself.

Interesting side note – Smoofer.com was developed using Ottawa-based e-commerce platform Shopify.com.