iQmetrix Acquires Zebop Wireless to Expand Omnichannel Experiences

Vancouver’s iQmetrix announced today its acquisition of Zebop Wireless.

Zebop (commonly known as Web Werkz) is a Vancouver-based company which specializes in building websites for independent wireless retailers.

According to iQmetrix President and CEO Christopher Krywulak Web Werkz’s e-commerce offerings will complement iQmetrix’s existing in-store and mobile retail solutions to deliver true omnichannel experiences.

“This means no matter where consumers interact with the retailer – online, in-store or via mobile – they will have a seamless and consistent buying experience, and a consistent brand experience.”

According to today’s announcement the acquisition will introduce new benefits to the retailer as well, as iQmetrix will enable retailers to manage content, pricing and inventory information for all channels using a single, centralized product library. Ultimately, iQmetrix will make it easier for retailers to deliver and manage omnichannel experiences.

“We are excited at the possibilities iQmetrix has opened up for our company,” says Zebop/Web Werkz President Al Kilburn. “By joining iQmetrix, we are not only able to expand our market reach beyond Canada and into the U.S., we also become a part of an exciting company that shares our values and priorities.”