Last week nextMEDIA Toronto announced the addition of Gavin Purcell, the Supervising Producer of Late Night with Jimmy Fallon, to the line-up of eclectic speakers at their Design Exchange. Purcell will present the keynote speech TV Meets Digital, in which he will share insights in incorporating new media formats, interactivity, platforms and fresh ideas into the “old school” television paradigm.
Prior to the show’s on-air launch, Purcell spearheaded its groundbreaking online beta-test. He co-created and produced Jimmy Fallon’s daily video blog, collaborating on the creation of a voice and message to target a ‘Net-savvy audience. Additionally, he worked to connect Fallon with fans via social tools like Twitter and Facebook. These efforts culminated in Fallon being chosen “2009 Person of the Year” by the Webby awards.
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