JITR pitches video for business

Just-in-Time Resources pitched “Youtube for business” at the 22nd Annual Angel Forum at the SFU Harbour Centre. His company, which includes a WestJet founder as its CFO, privately distributes live or time-shifted video messages to large audiences. Lorand Szojka, the president of JITR, pointed out the tumbling cost and rising production value of video makes it easier than ever to deliver global messages to large audiences for minimal cost, and added video works as a medium because it conveys passion and commitment that a text document can’t effectively communicate. JITR’s method also allows for secure delivery and user profiles that determine who can view which content, and is built on already-existing large-scale infrastructure that allows them to deploy easily.