John Chen Pens Open Letter to Explain Why the BlackBerry Classic is Innovative

BlackBerry CEO John Chen has written an open letter explaining the reasoning behind launching the Classic, a resurrection of its old lineup of Bold smartphones.

“There’s something to be said for the classic adage, if it ain’t broke don’t fix it,” Chen writes. “BlackBerry Classic reflects that.”

Quoth Chen:

Innovation is a word that gets used too often and carelessly. Innovation is not about blowing up what works to make something new – it’s about taking what works and making it better. In that sense, BlackBerry Classic represents the kind of innovation BlackBerry – and you – strive toward every day.

“The things you remember about BlackBerry that made you better are better than ever with BlackBerry Classic,” Chen says. “BlackBerry Classic is for you, as is everything we do every day.