Recapping the First-Ever JOLT Demo Day: ShelfLife, SlingRide, eProf, and More

Last Tuesday marked the first-ever JOLT Demo Day at Steam Whistle Brewing’s historic Roundhouse building.

This was the big event for the six startups in the inaugural cohort after 16 rigorous weeks of brainstorming, business modeling, brand building and pitch polishing. The startups gave their eight-minute pitches after a thought-proving keynote address from bestselling author and blogger Julien Smith.

Here’s a recap of the JOLT Summer 2012 cohort pitches.


ShelfLife is a social commerce platform that provides 30 million North American collectors with everything they need in a single website. Their mobile strategy bridges the gap between online and offline commerce, and our advanced social tools gamify the process of collecting by leveraging competitive mechanics.

Greengage Mobile

Greengage Mobile is an enterprise SaaS platform that enables large organizations to create awareness, engage employees and measure the impact of their corporate sustainability objectives. Leveraging mobile and web, their platform uses social and gamification elements to drive employee actions and achieve corporate goals related to environmental, social, community, and health initiatives.


SlingRide is a ride sharing community for those who want a convenient way to travel while saving money and making new friends along the way. Unlike the bus or train which is both inconvenient and expensive, SlingRide makes use of smartphones and thousands of nearby coffee shops where drivers and passengers can safely meet making the process of coordinating a ride simple, social, and enjoyable. is the ultimate discussion experience for sports fans. By bringing real-time and in-depth discussions together with personalized sports discovery,’s goal is to bring together sports fans to build a passionate sports community.


The top 20 ed-tech companies today are asynchronous, which means not live and not interactive. This is an enormous problem because students overwhelmingly prefer to learn in a live setting. eProf’s live, interactive classroom experience brings online education to life.


Venngage makes analytics and insights available to the rest of us. They make analytics and insights available for everyone, not just the 2% that really understand math and statistics. They are designed for the layperson that doesn’t have a background in data analysis.

Applications for the Winter 2013 JOLT Accelerator cohort are closing this Sunday, November 4. JOLT is looking to accelerate high-growth web and mobile startups that cross both the consumer and enterprise markets, exclusively focused on the IT, communications and entertainment industries.