Canadian Startup Kiind Launches in US, Eliminates Wasted Giftcards

Victoria-based startup Kiind is launching in the US to help people avoid wasting money on giftcards.

How does it work? A Kiind subscriber outputs a client list from their CRM, puts that into Kiind and sends a reward to all of their contacts via email. The Kiind gift recipient shows the code to cash it in and then activates the code from a webpage to redeem it. When a gift is redeemed, Kiind gift givers can see when and where it was redeemed. Unused gifts carry expiry dates. Expired, unused codes can be re-gifted to others.

Kiind streamlines gift delivery and increases insights into redemption trends. A Kiind user will know as soon as a gift has been redeemed, and they will be able to see which gifts convert into an interaction and which gifts go unused. The intended markets of Kiind are professionals and businesses who wish buy and send gifts to clients, partners, and employees. Kiind says it is trying to humanize this technological experience of sending digital gifts.

“If you bought a giftcard for someone this year, there’s a good chance it went to waste—along with your money,” says Leif Baradoy, founder and CEO of Kiind. “This year across North America, roughly $10 billion dollars in pre-paid gift cards will go unclaimed. With Kiind, people can avoid this unnecessary waste.”

Kiind works to “deepen the relationship with high touch, high value clients through high tech,” as Leif puts it. They are aiming at businesses with a local focus; ones that thrive on personal interaction, referrals and keeping themselves forefront in people’s thoughts.

Supported by iOS Passbook, the gift campaign platform provides recipients with geolocated gift reminders. Givers can add contacts to Kiind from Salesforce, Gmail, and Mailchimp. The Canadian startup says that it also notifies the giver when a gift has been used, providing new opportunities to follow up and build relationships with recipients. Kiind’s gift marketplace includes global brands like, as well as local and boutique business in over 300 US cities, according to the company.

The company came together in the summer of 2011 and product development began in earnest in January of 2012.