Kiip and Mojio Partner to Gamify the Car Driving Experience

This week, Kiip CEO Brian Wong and Mojio CEO Jay Giraud announced that their companies would be partnering to reward everyday driving moments in the connected car—the first partnership of its kind, according to the pair.

The announcement was made at ad:tech San Francisco, where Kiip is based. Wong founded Kiip in Vancouver, where Mojio is headquartered.

Bridging the gap between marketers and automobiles, this partnership will integrate Kiip’s technology into Mojio’s iOS and Android apps. These mobile apps pair with Mojio’s cloud- connected devices that plug into cars to unlock real-time vehicle information.

“Partnering with Kiip advances our mission to reinvent driving around your smartphone,” explained Giraud. “By adding value to the existing moments already occurring in the car, Kiip rewards enrich the custom driver experience we have designed.”

This is Kiip’s first step into the connected car, enabling new types of “ambient reward moments,” such as meeting mileage goals and fuel efficiency.

“For instance, if you leave for work at 6am instead of the usual 7am, a brand like Starbucks can jump in and reward you with a free coffee for getting up early,” iterated Wong. “This ability to recognize daily driving habits creates a whole new set of inventory in our rewards network for brands to reach consumers directly in their cars.”

Mojio is shipping this spring.