Kitchener’s LoyaltyMatch launches app to compare cost of cash prices versus rewards point redemption

Kitchener-based loyalty and engagement company LoyaltyMatch has launched RewardingYourself, a mobile app to help shoppers find the best deals when making purchased that can be paid for in cash or with loyalty points.

The RewardingYourself mobile app allows shoppers to compare local, online and loyalty program prices so they can decide whether to use cash or loyalty program points to make the purchase.

“It is estimated that approximately $16 billion dollars in rewards points go unused each year in the United States,” said Brad Ball, president and CEO, LoyaltyMatch Inc. “Globally, four billion loyalty members have more than 30 trillion points, which aren’t being used. We launched to help loyalty program members get the most out of their points and miles. Since the beginning our members having been telling us that what they want is a tool to help them compare prices and points. The RewardingYourself shopping app is that tool and all of existing LoyaltyMatch.commembers from over 100 countries have been automatically enrolled in RewardingYourself.”

RewardingYourself compares 3 million products from 50,000 stores and hundreds of loyalty programs. The free app is now in Android Market and Blackberry App World and will be available at the Apple App store later this month. There is also a web app.